Resource & News Center

Articles & White Papers



The 7½ Rules of Email Marketing

If you’re considering email campaigns for your marketing mix, follow these 7½ simple rules to help ensure success. Click to continue.

Email Marketing to Double by 2012

Spending on e-mail marketing will reach $2.1 billion by 2012, nearly double 2007’s spending of $1.2 billion, according to a new report by JupiterResearch. Click to continue.

Email Marketing to Grow in 2008

More than 80 percent of marketers surveyed said that they plan to increase their use of e-mail marketing in 2008. Click to continue.

Download Email Marketing Research Findings

See highlights from MarketingSherpa's 2008 Email Marketing Benchmark Guide. Click to continue.

Email Not Dead, Just Starting to Grow Up

Marketers who respect customers do their homework before sending out email communications. Click to continue.

Email Beats Search, Display Advertising

Eight in 10 marketers call email the best-performing medium, beating search and display. Click to continue.

Understanding the CAN-SPAM Act

Wikipedia?s entry on the CAN-SPAM Act for your review. Click to continue.

Be Proactive to Get More Leads

Lead generation is the act of attracting more buyers to your company by a variety of tactics such as cold-calling, direct mail, and e-mails. Click to continue.


Scoring: A Leading Priority for Marketers

In the age of the Internet, lead scoring has become crucial for marketers. Leads must be scored and prioritized for appropriate action. Click to continue.

Forget the ABC’s of Lead Scoring

If your Sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the Sales team cold, there is a better way. Click to continue.

New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization

A new study from Aberdeen Research found that lead scoring and prioritization play a critical role in achieving superior performance in lead to sales conversion, revenue, cost per lead, and across a plethora of other key sales and marketing metrics. Click to continue.

Lead Scoring Should Influence Your Web Forms

Web forms should be tailored to collect the information that helps you score lead quality, not discover lead geography. Click to continue.

Lead Scoring and Management Roundtable Report

These days, the biggest challenge isn?t getting a steady flow of new leads, it?s figuring out how to handle leads on the back end before and during the pass-off to sales. Click to continue.


Be First in Mind with Customer and Prospects

“Being First in Mind” presents an approach to business that can help you maximize sales and marketing resources and drive more revenue. Click to continue.

What BtoB Marketers are Doing with Their Databases

Research shows B-to-B marketers are using their databases in a wide variety of ways, with particular concentration on prospecting, target selection, lead management and querying. Click to continue.

Is Sales & Marketing Integration Worth the Trouble?

The statistics suggest there is, in fact, measurable value in the cross-pollination of sales and marketing information. Click to continue.

Watch Now

Newsletter Signup

Enter email address below to signup for our newsletter.

Firstwave In The News

08/27/08 How to Improve the Effectiveness of Your Salesforce

08/22/08 -FirstWave To Present At Return2Customer 2008

08/14/08 BtoB’s Ask the Expert - How can behavior tracking help increase e-mail marketing ROI?

08/13/08 Sales & Marketing Management Magazine - The 7 1/2 Rules of E-mail Marketing

08/08/08 Atlanta CEOs Richard Brock & Richard Warner Lead Interactive Q/A on Thriving in a Down Market, at Next DMA Atlanta Luncheon

08/08/08 Sales & Marketing Management Magazine - Scoring: A Leading Priority for Marketers

07/31/08 FirstWave’s CEO Discusses How To Engage Customers And Turn Leads Into Sales

07/31/08 -DMNews: What is the best way to measure the success of your e-mail marketing programs?

07/29/08 Watch FirstWave’s CEO, Richard Brock, on Georgia’s Business

07/28/08 60 Second Marketer Applauds FirstWave’s CEO on an Outstanding Interview

07/25/08 FirstWave Founder & CEO to Guest Star on Georgia’s Business TV

07/10/08 BtoB’s Ask the Expert - How does e-mail marketing help the lead nurturing process?

06/24/08 Scoring: A Leading Priority for Marketers

06/10/08 MarketingProfs - Lead Scoring: A Leading Priority for Marketers

06/03/08 FirstWave Hosts Webinar on Lead Scoring & Nurturing

05/29/08 FirstWave CEO to Present “Navigating the Flat Earth”

05/29/08 FirstWave Founder to Present “Navigating the Flat Earth” at IEI Entrepreneurial Forum Breakfast

05/27/08 FirstWave Chairman & CEO, Richard Brock, to Speak at the Institute for Enterprise and Innovation’s Entrepreneurial Forum Breakfast Series

05/16/08 FirstWave Launches WaveBlog

05/16/08 FirstWave Rolls onto Blogosphere

05/16/08 FirstWave Launches B2B Marketing Blog

05/16/08 7 Rules of E-Mail Marketing: A 60 Second Guide

05/12/08 The Average Person Gets 304 Work E-mails a Week. But 54% say E-mail is Irrelevant

05/08/08 FirstWave Wins ISM’s CRM Top 15 Award

05/08/08 FirstWave Wins ISM’s Top 15 CRM Enterprise Software Award 2008

05/06/08 ISM Announces FirstWave as Top 15 CRM Winner for 2008

04/23/08 FirstWave Expands Team

04/23/08 FirstWave Technologies Expands Marketing and Development Team

03/10/08 Simple Steps for Lead Scoring

03/08/08 FirstWave Sited in Leadership Briefs

03/08/08 Best Practices for Lead Scoring Strategy

03/01/08 Email Marketing Rules Sited

03/01/08 SLMA: Stay First in Mind

03/01/08 FirstWave Sited on Lead Scoring Strategy

02/06/08 FirstWave Sited Among Robust Marketing Platforms

02/01/08 FirstWave CEO Speaks on Reinvention of CRM

11/29/07 Website Launched with Demo Videos

10/10/07 Named to Software 500

05/16/07 Lead Generation Services Announced

03/01/06 CSO Announces Review of FirstWave

Links of Interest