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GENERATE LEADS - SCORE LEADS - NURTURE LEADS

The 7½ Rules of Email Marketing

If you’re considering email campaigns for your marketing mix, follow these 7½ simple rules to help ensure success. Click to continue.

Email Marketing to Double by 2012

Spending on e-mail marketing will reach $2.1 billion by 2012, nearly double 2007’s spending of $1.2 billion, according to a new report by JupiterResearch. Click to continue.

Email Marketing to Grow in 2008

More than 80 percent of marketers surveyed said that they plan to increase their use of e-mail marketing in 2008. Click to continue.

Download Email Marketing Research Findings

See highlights from MarketingSherpa's 2008 Email Marketing Benchmark Guide. Click to continue.

Email Not Dead, Just Starting to Grow Up

Marketers who respect customers do their homework before sending out email communications. Click to continue.

Email Beats Search, Display Advertising

Eight in 10 marketers call email the best-performing medium, beating search and display. Click to continue.

Understanding the CAN-SPAM Act

Wikipedia?s entry on the CAN-SPAM Act for your review. Click to continue.

Be Proactive to Get More Leads

Lead generation is the act of attracting more buyers to your company by a variety of tactics such as cold-calling, direct mail, and e-mails. Click to continue.

SCORE LEADS

Scoring: A Leading Priority for Marketers

In the age of the Internet, lead scoring has become crucial for marketers. Leads must be scored and prioritized for appropriate action. Click to continue.

Forget the ABC’s of Lead Scoring

If your Sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the Sales team cold, there is a better way. Click to continue.

New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization

A new study from Aberdeen Research found that lead scoring and prioritization play a critical role in achieving superior performance in lead to sales conversion, revenue, cost per lead, and across a plethora of other key sales and marketing metrics. Click to continue.

Lead Scoring Should Influence Your Web Forms

Web forms should be tailored to collect the information that helps you score lead quality, not discover lead geography. Click to continue.

Lead Scoring and Management Roundtable Report

These days, the biggest challenge isn?t getting a steady flow of new leads, it?s figuring out how to handle leads on the back end before and during the pass-off to sales. Click to continue.

NURTURE LEADS

Be First in Mind with Customer and Prospects

“Being First in Mind” presents an approach to business that can help you maximize sales and marketing resources and drive more revenue. Click to continue.

What BtoB Marketers are Doing with Their Databases

Research shows B-to-B marketers are using their databases in a wide variety of ways, with particular concentration on prospecting, target selection, lead management and querying. Click to continue.